Trends in Web Accessibility and Digital Marketing: What Agencies Need to Know

Accesibilidad web

Web accessibility has become crucial in digital marketing, as consumers increasingly expect inclusive online experiences. From legal compliance and SEO advantages to accessible multimedia and AI-powered tools, this article explores key trends in web accessibility. Learn how Kreativa can help your brand create welcoming digital spaces that reach a broader audience, improve engagement, and futureproof their reputation.

A Leading Multi-National CPG Company

A leading multi-national CPG company’s agency partnered with us to grow its digital revenue streams and meet increasing client demands for digital engagement. Through innovative programs—such as a money-back rebate, an interactive TikTok filter, and an exclusive e-commerce platform—we helped drive impactful results, enhancing brand engagement and internal sales. This case demonstrates the transformative impact of strategic digital marketing on traditional business models.

A Leading Chamber of Commerce in the Midwest Region

A leading Chamber of Commerce in the Midwest partnered with us to modernize their online presence and overcome dependence on in-person networking. By executing a tailored digital strategy—complete website overhaul, social media engagement, and aggressive SEO—we drove their organic traffic to nearly 1 million page views, secured substantial government funding, and achieved a 10-fold increase in membership.

B2B – A Leading Provider of Digital Business Process Outsourcing Services

B-B, a digital business process outsourcing leader, sought our agency’s expertise to enhance marketing and branding, aiming to improve financial performance and positioning for a future M&A. Through tailored strategies including rebranding, campaign optimization, and a robust content plan, we helped drive revenue growth and secured an impressive valuation for B-B’s acquisition, greatly surpassing shareholder expectations.

Why Accessibility on Your Website Matters More Than Ever

Imagine being unable to navigate a website because of vision impairment. For millions, this is a daily challenge. Learn how making your site accessible can expand your audience, improve user experience, and meet legal standards. Embrace inclusivity today!