Outsourcing vs. Nearshore Staff Augmentation

What’s the Difference and Why It Matters I get asked this a lot: What’s the difference between outsourcing and staff augmentation? As businesses seek more innovative, agile ways to scale, terms like “outsourcing” and “staff augmentation” are often used interchangeably. I can see where the confusion comes from, but they’re not the same. Understanding the […]

How to Benchmark Seasonal Campaigns

How to Benchmark Seasonal Campaigns

Learn how to effectively benchmark seasonal campaigns by setting goals, analyzing data, and making real-time adjustments for optimal results.