Category: Digital Marketing

Tired of endless lines of ‘insights’?

Tired of automation?   Trying to cope with endless lines of “insights” automatically generated by your marketing dashboards?  By 2025 it is estimated that 463 exabytes (463,000,000,000,000,000,000 bytes) of social data will be created every day by person and therefore will be crafted and digested with the use of all the hyper-super-ultra-sophisticated, cloud-based analytics in the

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What is Growth Hacking?

Growth Hacking is a new field and a combination of marketing, data and technology. A growth hacker runs experiments based on a process-based methodology to grow the number of customers. Growth Hacking is ideal for startups, because of the limited budgets and resources, but it also lends itself to larger companies. Growth Hacking is a

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Guanajuato and Hispanic Commerce

In case you missed it, here’s a link to last Friday’s Facebook Live forum “Guanajuato and Hispanic Commerce” where our CEO John Trainor was invited. The forum proposed the reinvention of commerce and how to do business through the Internet, take advantage of new markets in the United States, target marketplaces and the support that Guanajuato

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Time to embrace e-commerce

In an article published last week by Barron’s “The Pandemic Is Forcing Retailers to Do What They Should Have Done Long Ago” the author makes a very strong point about how COVID-19 is giving large retailers a once in a lifetime opportunity to close stores that were underperforming even before the pandemic had started. Very likely many of those stores will never reopen again, changing the brick and mortar landscape for the foreseeable future.

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Seminario en Linea; Marketing de $0

Tuve el honor de ser invitado por la Cámara Hispana del Estado de Illinois a participar en una divertida charla en línea, con Cerveza en mano, sobre como hacer marketing en tiempos difíciles. El formato de “Cerveza en mano” fue para generar un ambiente relajado ya que muchos de los participantes no solo sufrieron el

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