Category: Digital

Data Mining

Data mining is the process of finding anomalies, patterns and correlations within large data sets to predict outcomes. Using a broad range of techniques, you can use this information to increase revenues, cut costs, improve customer relationships, reduce risks and more. Why is data mining important? So why is data mining important? You’ve seen the

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What is Growth Hacking?

Growth Hacking is a new field and a combination of marketing, data and technology. A growth hacker runs experiments based on a process-based methodology to grow the number of customers. Growth Hacking is ideal for startups, because of the limited budgets and resources, but it also lends itself to larger companies. Growth Hacking is a

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Time to embrace e-commerce

In an article published last week by Barron’s “The Pandemic Is Forcing Retailers to Do What They Should Have Done Long Ago” the author makes a very strong point about how COVID-19 is giving large retailers a once in a lifetime opportunity to close stores that were underperforming even before the pandemic had started. Very likely many of those stores will never reopen again, changing the brick and mortar landscape for the foreseeable future.

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Seminario en Linea; Marketing de $0

Tuve el honor de ser invitado por la Cámara Hispana del Estado de Illinois a participar en una divertida charla en línea, con Cerveza en mano, sobre como hacer marketing en tiempos difíciles. El formato de “Cerveza en mano” fue para generar un ambiente relajado ya que muchos de los participantes no solo sufrieron el

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