What is Growth Hacking?

Growth Hacking is a new field and a combination of marketing, data and technology. A growth hacker runs experiments based on a process-based methodology to grow the number of customers. Growth Hacking is ideal for startups, because of the limited budgets and resources, but it also lends itself to larger companies. Growth Hacking is a

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The Myths of E-Commerce

Ecommerce has become an increasingly close option for consumers due to the increase in the penetration of the internet and mobile devices, but also due to an abundance of services and products that are currently marketed through this channel, with the aim to simplify people’s lives. Thus, the convenience and immediacy that electronic commerce offers

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