As part of the new digital content strategy, IHCC’s team needed to be involved in the development of SEO (Search Engine Optimization), which adapts our content to find faster answers in Google.

Keywords were one of the most important terms together with the importance within content optimization, in the long term; Google searches lead more entrepreneurs, clients, members and partners to our website.

When redesigning the IHCC website keyword analysis was the first step, we took. They are integrated terms made of one or more words to have their questions answered when introduced in Google. They are the words…

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